Short news and analysis on AI search, GEO, and content strategy for enterprise SaaS.
OpenAI's Deep Research mode can now synthesise dozens of web sources into structured vendor analyses. For B2B software companies, this changes what 'being discoverable' actually means.
Google's AI Overviews have expanded further and faster than most marketing teams anticipated. The coverage spike is forcing B2B teams to revisit what content gets cited and what gets passed over.
Perplexity's growth from niche AI research tool to a platform with 100 million monthly users has happened fast. B2B brands that haven't considered Perplexity citations are now missing a visible slice of their buyer funnel.
Salesforce has acquired Contentful in a deal valued at approximately $3.5 billion, adding a headless CMS to its portfolio alongside Marketing Cloud and Data Cloud. Here's what it means for enterprise teams currently on the platform.
Enterprise procurement teams are using AI agents to handle early-stage vendor research. The content this process draws from isn't the homepage. It's documentation, integration pages, and compliance statements. Vendors without that content aren't making the shortlist.
We cover the tools and teams shaping AI search and content strategy for enterprise SaaS.