Storyblok, a globally-recognized headless CMS vendor, called on Wordify to supplement their internal content team.
Their goal was to simplify the technicalities of headless and decoupled content management for a non-technical audience. Their target customer profiles were CEOs and CMOs, who would not care for the technical prowess of a headless CMS, but would care about the cost savings and streamlined content publishing features.
Technical Content, Simplified
Wordify's decade of experience in the CMS industry came in handy, as we were able to break down technical concepts and convey the business benefits behind them.
Being a marketing agency, we also understood what marketers would want from a CMS, and thanks to Storyblok's robust feature set, we were able to produce content that leaned into how Storyblok would benefit the everyday marketeer.
Evergreen SEO Content that Educates
Wordify worked closely with Storyblok's VP of Marketing Thomas Peham to study SEO data and identify high-value talking points.
Dozens of content assets were then produced by the Wordify team, targeting keywords such as "API-first CMS" and "Digital Asset Management".
